After informing my wife Alison about my personal ambition to start
up my own martial art club, it wasn't too
long after this major announcement that my dreams soon started to transform into reality.
A few weeks earlier I’d already started a Ladies self-defence class at the local
Leisure Centre in the town where I lived. After the course had finished I
was then asked by the operator to teach martial arts on a more regular basis. This
opportunity basically came about after another local martial art instructor had
failed to turn up to teach his classes and I was invited to take his place.
My instructing role soon became more permanent. On 1st July 1986 I officially opened my very first martial art club in Halesworth Suffolk. After
the initial opening I slowly began
to attract more and more students, however it didn’t take me too long
recognise that although my ambitions and
desires were strong, my actual ability
to operate a successful club was an entirely different matter.
I’d had very little
experience dealing with any aspect
of business. My wife was unable to assist me because she was busy attending to our
newborn baby. I struggled with certain things, such as keeping
accurate bookwork, memberships applications and other forms of paperwork. Most of
this just didn’t interest me. All I wanted to do was just practice and teach martial arts
and do nothing else.
My first group of students quickly discovered my intense training methods. In fact I actually felt proud if someone decided to quit. I often referred to this as an act
of “culling,” basically a method of sorting the weak out from the strong. I didn’t understand the meaning of
the word ‘retention’. Students were basically given a choice, “ It
was either my way - or the highway."
Today, I refer
to this type of approach as “Old School" training. Most people who taught martial arts
back then didn't know any
different, we just
followed certain methods that had been
handed down from our own Instructor's. It must have seemed very regimental and militaristic back then and good customer service never existed. Looking back, following
these specific methods I now realise that I lost many promising students along the way.
In the late eighties there were only a few other martial art clubs
around in my area. Martial arts
had not reached its peak like it has today. Instructor’s from different clubs
rarely spoke to each other or had any connection outside of their own
organisations. Personally I didn't really care about mixing with anyone else, I
just kept my head down and
concentrated on teaching and training.
It wasn’t long
before I started to feel slightly out of my comfort zone, which I now recognise
as a sign of growth. Everything that I did back in those early days was done via trial and
error and I understand now that I made many, many mistakes.
To summarise; I basically didn’t care about anything except training. I didn't know how to treat
people properly. I wasn’t willing to communicate. I wasn’t interested in
discovering about the operational side of things. In short; it was a complete recipe for disaster!
It wasn’t to far down the road that I would soon discover the complete
error of my ways.
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